techbizcult

On 9 May 2015   an Airbus Atlas military cargo aircraft crashed during initial climb following take off, on its (first) flight from the factory. Only one of its four engines was producing power as expected at the time of the accident. The A400M as the Atlas is also know, is aimed at the military as a replacement for air forces' ageing Hercules fleets. On this particular flight, with a crew of 6, there were 4 deaths and 2 serious injuries - plus a destroyed aircraft, significant dent to the new type's fragile reputation and an unwelcome slur on the Airbus brand. Aside from the horrors and sadness of the crash event, it is intriguing to note the event has been attributed ( albeit not publicly ) to a technology issue. For now though let's take a step back. Copyright Ronnie MacDonald, Chelmsford, UK. Licenced under the Creative Commons Attribution 2.0 Generic licence - see: https://creativecommons.org/licenses/by/2.0/deed.en As someone who has studied avionics cl...

I encourage you to reflect on what life was like a very short while ago. 2010. Yes, a whole five years ago. I am going to present just 4 bullet points: 2 facts and 2 comments. • In 2010 Netflix were a DVD rental provider. In the US alone, they were shipping two million DVDs a day. Look at them now - and from a New Zealand perspective, you can hear more about them . • Twitter 's share of usage amongst the social media toolset remains unchanged since 2010, at 6% (this is based on page views referred by a social media site). One change however: since 2010, Twitter has jumped one spot in the market share rankings, sitting at 3rd place in 2015. My take on this: • In 2015 Netflix is doing pretty well in leveraging consumer tech + infrastructure. However don't forget forget Netflix's humble past - shipping tangible stock (DVDs, how old-fashioned) and taking the time to build a strong customer base. It's this base that became the critical mass needed to carry ...